Link pyramid tier 1 tier 2 tier 3 Inbound links for SEO consist of two main types: anchor and non-anchor backlinks. Anchor links contain a primary search term, since such a query is essential for SEO performance. Bare links carry equal weight – these are plain URLs, and the ability to click plays a key role as it provides a path for search robots; bots go the site along with internal pages, which benefits website. Updates are shared through majestic. In cases where backlink counts are lower on a particular platform, updates are provided on the service with the highest count of backlinks due to indexing delays.